Looking at your business through your customers' eyes.
So much of your success as a business depends on the customer experience.
Did you know that 75% of U.S. consumers point to customer experience rather than customer service as an important factor in their purchasing decisions? Philip Kotler said, “The only way to serve your company's interest is to serve your customer's interest.” Unfortunately, most organizations don't market in ways that demonstrate they know their customers’ interests.
Reserve your spot TODAY:
Customer Experience Webinar
Thursday, July 21, 2022
12:00 p.m. EST
Marketing gets stuck when companies focus more on the tactic than the strategy. You may think, "We should do trade shows because that will bring in the business," or "We need to be on Facebook to grow sales," or even "We need to update our website."
Our seminar will show you why that approach doesn’t always work and how to change the way you view the marketplace to create real change across your efforts.
In this 45-minute seminar, you’ll learn how the quality of every customer's experience can dramatically impact your sales and marketing efforts. You’ll begin to understand the market conditions that have given today's consumers so much power. You’ll discover how well-intentioned marketing departments can become too focused on a single tactic and lose sight of bigger opportunities.
The key is to create a Customer Experience Map. You’ll find out how this unique process opens the door to new and potentially game-changing marketing and brand management approaches. Sounds awesome, right?
It’s time for your brand to shake things up and focus on the customer in a new way. Sign up to join our webinar.
With a Customer Experience Map, you can:
Break down complex sales into manageable pieces.
Uncover significant opportunities to develop customer loyalty and competitive advantage.
Reprioritize marketing efforts for greater impact.
Identify and build signature branding moments.
Webinar hosted by Ben Gregory, Director of Strategy
With an MBA and over 20 years of marketing and branding experience under his belt, Ben has worked with and consulted for multi-billion-dollar companies with national and international reach. As the Director of Strategy at Big, Ben partners with B2C and B2B companies to help them better understand their customers, craft customer journeys that yield competitive advantage, and ultimately, find a unique voice within a crowded marketplace.
Questions?
If you have questions about our webinar or want to learn more about Big, email Tina Koenemann or fill out the contact form on our website.
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